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Latest Marketing-Cloud-Consultant Exam Guide, Latest Marketing-Cloud-Consultant Training
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Salesforce Marketing-Cloud-Consultant (Salesforce Certified Marketing Cloud Consultant) Exam is a certification exam that validates an individual's expertise in marketing automation, email marketing, mobile marketing, social media advertising, and web personalization using the Salesforce Marketing Cloud platform. Marketing-Cloud-Consultant Exam is designed for professionals who are responsible for implementing, configuring, and optimizing the Marketing Cloud to drive customer engagement, increase ROI, and improve marketing performance.
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q92-Q97):
NEW QUESTION # 92
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
Answer: C
NEW QUESTION # 93
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
Answer: B
Explanation:
When disconnecting and reconnecting instances in a Multi-Org setup, it's mandatory to first remove all user mappings, attribute mappings, and tracking subscriptions associated with the sandbox. This is necessary to cleanly connect the new (production) instance without conflicts.
Exact Extract from Salesforce Documentation:
* Source: Salesforce Help - Disconnect and Reconnect Marketing Cloud Connect Accounts# "Before connecting a new Salesforce org to Marketing Cloud, remove existing user mappings, attribute mappings, and tracking subscriptions associated with the current org."
* Source: Marketing Cloud Multi-Org Setup Guide# "In a Multi-Org configuration, disconnecting an org requires removing all dependent mappings and synchronized objects before connecting a new Salesforce org."
NEW QUESTION # 94
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
Answer: A
Explanation:
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5https://help.salesforce.com/s/a
NEW QUESTION # 95
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?
Answer: D
Explanation:
Explanation
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system. If the row count exceeds 1,000, the automation can be paused and a notification email can be sent. This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5 * Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5
NEW QUESTION # 96
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
Answer: A,B
Explanation:
Two solutions that could pull in the RSS feed at the time of send for Northern Trail Outfitters' weekly email newsletter are:
* AMPscript. AMPscript is a scripting language that can be used to retrieve and display dynamic content from external sources, such as RSS feeds, in emails.
* External Content. External Content is a feature that allows marketers to create blocks of content from external sources, such as RSS feeds, in Content Builder.
Dynamic Content is not a solution for pulling in RSS feeds, as it is used to display different content based on subscriber attributes or rules. Personalization Strings are not a solution for pulling in RSS feeds, as they are used to display subscriber or account information in emails. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-co
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_external_content_blocks.htm&type=5
NEW QUESTION # 97
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